Whether you’re in high-end advertising, or corporate communication or just talking to your friends over coffee, the best communication is presented in a way that’s most easily received by your audience.
I could hand a colleague a typed document, but taking some extra time to make a more focused slide show or dynamic video might increase the effectiveness dramatically.
How do you typically communicate about your faith?
What would make it more effective (even if it takes some extra time)?
How would these efforts help shift the perceptions of faith to your community?